New Delhi, June 20, 2010: Globus Spirits Limited (GSL) announced the launch of its new whisky brand, County Club, in Haryana. County Club is designed to be an aspirational brand targeted at regular segment whisky drinkers. It carries exquisite packaging, amongst the best in this category, which is intended to evoke a sense of achievement and self-confidence.
“We are quite excited about the launch of County Club and will soon launch it in the states of Punjab, Himachal Pradesh, Uttar Pradesh, Chandigarh, Rajasthan and Andhra Pradesh. The regular whisky segment is the largest in India and we have created this to be our flagship brand targeted to meet the aspirational needs of this particular segment.” said Shekhar Swarup, Vice President – IMFL at Globus Spirits.
GSL had forayed into IMFL with the launch of its first whisky brand in the year 2008.
About Globus Spirits Limited
Globus Spirits Limited, headquartered in Delhi, is a leading liquor company in North India. The company straddles the entire value chain in alcohol starting from distillation to bottling for industry leading Indian Made Foreign Liquor brands to marketing of own brands of Indian Made Indian and Foreign Liquors. Having state of the art plants in Haryana and Rajasthan, the company’s production capacity is 28.8 million bulk litres. In financial year 2010-11, the company recorded gross sales of Rs. 521 Crore and EBITDA of Rs. 65 Crore.
New Delhi, February 21, 2010: Globus Spirits Limited today announced that it has entered into an agreement with Jagatjit Industries for bottling of their popular IMFL brands, including Aristocrat Whisky at its Samalkha unit in Haryana. The term of the agreement is three years providing for volumes of 1.2 million cases per annum. Globus Spirits would be setting up a dedicated facility for bottling of these brands.
"The tie-up with Jagatjit would provide a significant impetus to our bottling operations. We have already been bottling for ABD India for the last three years and have maintained that this business vertical has immense scope because of the structural nuances of the alcohol industry in India. We are expecting the contract to boost our bottomline starting the next financial year”, said Ajay Swarup, Managing Director at Globus Spirits.
About Globus Spirits Limited
Globus Spirits Limited, headquartered in Delhi, is a leading liquor company in North India. The company straddles the entire value chain in alcohol starting from distillation to bottling for industry leading Indian Made Foreign Liquor brands to marketing of own brands of Indian Made Indian and Foreign Liquors. Having state of the art plants in Haryana and Rajasthan, the company’s production capacity is 28.8 million bulk litres. In financial year 2009-10, the company recorded gross sales of Rs. 384 Crore and EBITDA of Rs. 40 Crore.
